Ads:

 

The center of the Aadula system is the targeted ad server. This allows advertisers to target
Groups of people they feel are most interested in their products or services or groups that are part of their expansion strategy.

Aadula take information during the registration process and create a set of parameters that the system uses to direct certain ads to that user every time they log on. Not only can we target demographics but also absolute targeting if you have a student loan product we will only serve the ad to students.

 

This creates a real opportunity to advertisers to enjoy a very low cost unit ad price.

Each advertisement is played during the film as a pause overlay full screen ad. This means there are no pointless video ads playing in the top left corner while other activity on the site continues. Advertising time is divided into ten second slots and each slot counts as one unit of the CPM count. There are two pre roll slots and four further slots every twenty minutes. The amount of ads served in an hour of film depends on their length but there are ten slots allocated per hour. We have also added overlay technology for click through ads while the film is playing.

Aadula have approached the delivery of advertisements to internet users in a very different way. We feel that the ad delivery method of television is the best way, in that everything stops while the ad plays. Adding to that the benefits that direct targeting and individual identification bring. There is also the benefit of advertisers directly associating themselves with the fiercely loyal supporters of the sporting organization in question. 

 

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